No tool of modern technology is as universally used, and almost as universally reviled, in the world of business and government as is . Perhaps most famous of the PowerPoint bashers is , writer of several books and essays on information design. (I was fortunate enough to attend one of in the late ’90s, his still hangs on the wall in my office.)
Tufte has described his issues with PowerPoint in magazine articles (such as in magazine), in a self-published essay entitled , and in a chapter in his latest book . In the past week or so a few others have also lambasted PowerPoint, including Dave Snowden of in a couple of posts ( and ) and Scott Adams (via ).
, of the , has a different take on PowerPoint. In his essay , Norman places the blame not on PowerPoint but on those who use it improperly. “Don’t blame the problem on the tool.” Or, put another way – . is another who believes that PowerPoint can be used effectively. For some great ideas check out the blog or Atkinson’s book .
Of course, this problem is not limited to the world of business. One of the big promises of ever faster and more powerful consumer technology (if we are to believe marketing campaigns) is that everyone will be able to perform like an expert. Take, for example, the following pitch for Apple’s GarageBand software (emphasis is mine):
The new video track in GarageBand makes it easy to add an original music score to your movies. And don’t worry about your musical talent — viagra pfizer online. Just use GarageBand’s included loops, or try a combination of loops, software instruments, or any previous audio recordings you created.
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Don’t get me wrong, I love GarageBand (and the whole suite for that matter, I use it almost every day). It is very easy to create a ’song’ using loops, like my . Once I got comfortable with the GarageBand interface, it only took me a couple of hours to browse through the loops, pull some together so it sounded good, and export it to iTunes. The ’song’ is listenable, but doesn’t reflect any real musical skill on my part. I didn’t apply any knowledge of time signatures, keys, tempo, or anything. I just dragged-and-dropped.
I guess my point is don’t get pulled into a false belief that a tool, any tool, can make you an expert at something or give you expert results. Remember, good tools are nice to have, but in the hands of a master even the simplest of tools can create wonders.
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You may also want to check out one of my earliest posts, .