Small, a great destination

Rework - Why Grow?
Illustration from Rework

In their book Rework, the guys from 37signals make a compelling argument for staying small in a chapter called “Why grow?” My favorite quote from that chapter:

Small is not just a stepping stone. Small is a great destination in itself.

And this isn’t just empty talk from someone trying to sell books, this is how they actually run the company. From a recent article on Fast Company, here is 37signals CEO Jason Fried (@jasonfried):

I’m a fan of growing slowly, carefully, methodically, of not getting big just for the sake of getting big. I think that rapid growth is typically of symptom of… there’s a sickness there. There’s a great quote by a guy named Ricardo Semler, author of the book Maverick. He said that only two things grow for the sake of growth: businesses and tumors. We have 35 employees at 37signals. We could have hundreds of employees if we wanted to–our revenues and profits support that–but I think we’d be worse off.

This is kind of a follow up to yesterday’s post, Living life for a living, which got me thinking again about the 37signals philosophy. What it really comes down to, it seems, is the difference between a businessperson – who wants to run a business that makes money; big is better – and a person in business – who wants to build a business around something they do; the bigger the business gets, the less they get to do what they got into business for in the first place.